Today I noticed a novel because of the lovely colours and lettering on the cover (I take note of book covers I like, in order to work out how they were done - all part of my efforts to get on top of Adobe Photoshop 7.0).
As I write, The Lady of the Rivers , as well as being at #48 in the Amazon paper book charts, is at #82 and rising in the Kindle top 100, priced at £11.49. The paperback (not yet released) is £5.99, the hardback £6.68.
I wondered what is going through the minds of the publishers, Simon & Schuster...
- Philippa Gregory has a lot of fans, many of whom will pay this outrageous price in order to get her latest book - then we can drop the price later, and pick up more sales.
- We don't like Amazon, and don't want to help it to do well with books for the Kindle.
- We don't like ebooks - we'd really rather they went away; if we make them more expensive than paper books, maybe people will buy those instead.
- And if they DO buy the ebook at this price, what a lot of money we'll make. After all, we're only paying Philippa and her agent 17.5% of the price, and it's costing us nothing at point of sale. No paper, printing, delivery, storage, returns. Ho ho ho.