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Sunday, 16 February 2014

Mailing lists and Mailchimp

If you're an indie author, have you got a mailing list? Only writing is more important. If you haven't yet started one, do it today, and comfort yourself that most of us get round to it later than we should.

I use Mailchimp for my list. You can see my sign-up form here. The link is on my blog, my website, and at the end of my ebooks. I only email readers when I have a new publication out, but some authors use it to send newsletters to their fans. Seeing your list grow is satisfying - it belongs to you, and is a form of insurance in case something unwelcome happens with a platform you sell on. It's another component of self-publishing you have control over.

Mailchimp is free and provides a fantastic service, but its interface is not totally user-friendly. If you get stuck, Desmond X Torres has written a how-to guide on Kboards, which also mentions an alternative option for Wordpress users. Unable to customize your sign-up form? Kay Bratt has the answer here.

8 comments:

L K Jay said...

I seriously need to do this, thanks for giving me the push!

Lexi said...

If my blog post makes only one author (that's you, LK) start a mailing list then it has not been in vain :o)

JO said...

Goodness, I'd never thought about a mailing list - not such a silly idea ...

Lexi said...

Jo, if you start one now, you will save yourself thinking in a year's time, I wish I'd done this a year ago...

Judith Schara said...

Thank you again, Lexi. I love your posts and they have taught me so much and given lots of encouragement as I bumbled down the road of independent publishing.

Lexi said...

We're all bumbling along together, Judith :o)

Anna Faversham said...

My bumblings are bigger than your bumbling :-/

Lexi said...

Are you boasting or confessing?